 |
Build Your Marketing Muscles (formerly Adventures in Marketing)Author: Gwen Montoya
Build Your Marketing Muscles is your bite-sized guide through the world of marketing strategy, tools, and resources for small businesses. Think of it as a workout for your business, not a chore! Marketing doesn't have to be intimidating, and we'll strengthen your skills together! We'll cover big-picture marketing strategy, SEO (search engine optimization), email marketing, social media (including Instagram, TikTok, and more), lead generation, analytics, your website, and so much more! And well do it all with the goal of making marketing understandable and accessible for small business owners like you! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Nurturing Your Email List: Simple Shifts for Better Results
Episode 72
Monday, 21 April, 2025
In this episode, we’re diving into how to make your existing email list more effective, and why it might be time to move email marketing up a notch on your to-do list. If you already have a list, an opt-in, and maybe even some automations running, this episode is for you. I’m sharing practical ways to evaluate what’s working, fix what isn’t, and make sure your emails are actually doing the job of connecting with your audience.As a marketing strategist, I believe email marketing is one of the most powerful (yet often underused) tools small business owners have—and it’s time to start giving it the attention it deserves.What You’ll Learn in This Episode:Why email marketing deserves more of your attention than it’s probably gettingHow email compares to social media when it comes to reach and engagementWhat metrics actually matter—and what they can tell you about your audienceHow to adjust your link strategy to increase clicks and reduce overwhelmWhy mobile-friendly, bite-sized emails can boost your results️ When to break up long digests into smaller, more focused emailsThe value of showing up consistently for the people who’ve already raised their hand to hear from youWho This Episode Is For:✔️ You already have an email list✔️ You’ve set up an opt-in or automation✔️ You’re ready to optimize what’s already in place🚫 If you’re brand new to email marketing, start with setting up your list first (I recommend MailerLite as a great beginner-friendly platform with a solid free plan—this is not sponsored, just a helpful tip!)Takeaway:Your email list is full of people who have already said yes to hearing from you. Let’s make sure you’re giving them something worth opening, clicking, and engaging with—without overwhelming yourself or your subscribers. Interested in working together? Start with my intake form here.Learn more about the Build Your Marketing Muscles membership group.More ways to connect:Website: www.gwenmontoya.comTikTok: www.tiktok.com/@gmontoyapdxYouTube: www.youtube.com/gwenmontoyaInstagram: www.instagram.com/gmontoyapdx
