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Inside The Vault with Ash CashAuthor: EYL Network Language: en-us Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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ITV #204 Elaine E
Thursday, 12 February, 2026
“It has to work… or it has to work.”That’s the mindset that carried Elaine Essen, a first-generation Ghanaian American born with sickle cell anemia, from being fired job after job… to building a 7-figure beauty business and pioneering a virtual model that’s changing the entire aesthetics industry.In this powerful episode of Inside the Vault with Ash Cash, Elaine shares how chronic illness pushed her into entrepreneurship, how she built a thriving spa during the pandemic, why she walked away from the storefront model, and how she now earns $500–$2,000 in just 30 minutes without touching a single client.Elaine breaks down:✨ How sickle cell shaped her work ethic & sense of urgency✨ Why she fired her job and created her own recession-proof income✨ How she scaled a spa to 7 figures — then shut it down on purpose✨ The virtual aesthetics model that earns $10K+ days from home✨ Why most estheticians stay broke (& how to attract premium clients)✨ The $10K mentorship investment that changed everything✨ Estate-level sales psychology for beauty pros✨ How she helps estheticians make $20K–$50K/month online✨ Why your purpose will always make room for youIf you’re tired of grinding, stuck in your business, or looking for a way to create real freedom, THIS interview will open your mind to what’s possible.🔥 Follow Elaine Essen: @ElaineEssen🔥 Join her virtual aesthetics class — link in description🔥 Follow Inside the Vault: @InsideTheVault🔥 Follow Ash Cash: @IAmAshCash👇 Comment “INSIDE” for episode notes + resources.⏱ 00:00 – Fired again… and the moment Elaine chooses entrepreneurship00:17 – Taking back control: “I can’t depend on jobs anymore”00:54 – Making $500–$2,000 in 30 minutes01:06 – Why people STILL spend money on beauty02:15 – Welcome to Inside the Vault02:32 – “Working harder is keeping you broke”02:43 – From broke college student to dorm-room makeup artist03:08 – The illness that changed everything: living with sickle cell03:41 – Chronic pain, job loss & the push into entrepreneurship04:51 – Winning a Shark Tank pitch competition05:39 – Parents from Ghana not supporting entrepreneurship07:03 – “Whoever has your ear has your future”08:14 – Why immigrant parents fear entrepreneurship10:01 – Explaining sickle cell anemia (in simple terms)11:02 – The pain, the hospital trips & getting fired repeatedly12:04 – “I have to build a business around my health”14:46 – No cure, the stigma, and lack of medical support18:50 – Using illness as fuel to succeed19:57 – Building her first 7-figure spa business21:01 – Why most people wait for tragedy to pursue their dreams22:03 – From lashes to aesthetics school to pandemic launch22:31 – Crossing $1M because she DIDN’T wait23:32 – The 1% mindset & why success is “delusional”24:26 – Closing the spa & pivoting into virtual aesthetics25:48 – The $2K in 30 minutes model explained27:02 – How mentorship changed her life28:01 – Why virtual clients pay more & stay longer29:45 – “You’re the plug & the outlet” — creating residual income30:33 – Licensing, products & partnering with clinical brands33:01 – Marketing: “If no one knows you, they can’t pay you”34:01 – Why most estheticians charge too little35:03 – Thinking with your own pockets vs charging premium36:15 – How to make $10K+ days with virtual consultations37:02 – Concierge skincare + subscription income39:00 – Who makes the best clients (corrective skin issues)40:48 – Why she teaches this model to save estheticians’ careers41:50 – “We don’t do brokies” — sales psychology43:01 – Imposter syndrome & stepping into purpose44:25 – Future goals: clinics, awareness, & sickle cell funding47:02 – Obedience, faith & why purpose pays49:40 – “It has to work or it has to work”51:04 – Why investing in mentorship is the real shortcut55:14 – Delusion or destiny? The entrepreneur’s mindset55:34 – Where to find Elaine & join her class56:12 – Can men do this too?57:00 – Why beauty always thrives (even in recessions)58:42 – The affluent always spend — price becomes irrelevant1:00:54 – Killing grind culture & choosing freedom1:02:34 – Follow Inside the Vault / Ash Cash1:03:11 – Closing the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
