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The TWENTY30Author: Lucien Zeigler and Hanaa Almoaibed
New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes cant believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high. The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters. Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms. Language: en Genres: News, News Commentary, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Soft Power
Episode 65
Wednesday, 5 November, 2025
In Episode 64, hosts Hanaa and Lucien kick off by catching up on more travel and some interesting feedback they received. Then Hanaa leads a DEEPDIVE on how Saudi Arabia is building a national skills ecosystem to reshape its economy and elevate its global influence - and leaning on the power of cultural storytelling as it transforms itself. That's a facet of Vision 2030 that isn't headline-grabbing and is a patient build over time, but starting to pay off for the Kingdom. Skills are no longer just a workforce issue; they are a strategic asset - one Saudi Arabia is seeking to leverage to and through 2030. The hosts then get into some interesting news emerging from the Kingdom, including Saudi Arabia's ambitious infrastructure projects, a coffee-driven IPO boom, and leadership changes. 📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts: YouTube: https://www.youtube.com/@thetwenty30 Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206 Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com 📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com. The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.
