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The Ceres PodcastAuthor: Ceres Pure Food Innovation
In November 2018, Stelios Theocharous, the founder of Ceres Pure Food Innovation (and someone who occasionally finds his keys on the first try), launched the Ceres Podcast. This groundbreaking platform has now become a gathering spot for like-minded co-hosts: Mark Petrou, Petrou Bros Kelly Barnes, Krispies David Nicolaou, Auckley Friery David Miller, Millers Fish & Chips Together, they embark on insightful conversations with the movers and shakers of the Food & Hospitality industry, forming the illustrious Podsquad. At the Ceres Podcast, we take our time. There's no rushing here - unless we're late for dinner. We're on a mission to uncover the deep-seated passions that motivate our guests, ranging from Chefs and Fish & Chip Shop Owners to Food Producers and Hoteliers, including everyone who makes the hospitality world spin. Our discussions are as varied as the ingredients in a gourmet dish, catering to anyone with a stake or interest in the bustling world of hospitality. If you're eager to learn from the experiences and stories that shape this industry, the Ceres Podcast awaits you. Dive into our world, where learning is served with a side of laughter. Language: en Genres: Arts, Business, Food, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#242 — Fish & Chip Shop Reality Check: Stable Cod Prices, Smarter Menu Psychology
Episode 242
Tuesday, 17 February, 2026
It's the first full-squad catch-up of the year. We cover how January trade really played out, David Miller's fish and potato market update (including why cod prices look stable for now), and why "cheaper alternative species" marketing often backfires. We also get practical on price anchoring, portion strategy, and why Just Eat/Deliveroo can add incrementalsales if you price it properly. Plus: how to win younger customers without bloating the menu—and a TikTok hiring test that delivered 75 applications in a day. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
