 |
Test. Optimize. Scale.Author: Digital Niche Agency
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth
Episode 228
Friday, 6 February, 2026
In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, the importance of capital in entrepreneurship, and the role of incubators in supporting startups. They explore the challenges entrepreneurs face in raising capital, the significance of building relationships with investors, and the necessity of testing business ideas before scaling. The conversation also touches on the evolving landscape of FinTech and cryptocurrency, emphasizing the need for coachability and strategic planning in the entrepreneurial journey. Takeaways - Entrepreneurship consists of three parts: idea, management, and capital. - Many entrepreneurs struggle with capital raising due to lack of knowledge and networks. - Crowdfunding has evolved to become more accessible for typical entrepreneurs. - Building relationships with investors is crucial for success. - Coachability is a key trait for entrepreneurs seeking support. - Testing business ideas through minimal viable products is essential. - Scaling requires hiring the right people and building a strong team. - Networking and establishing credibility can lead to investment opportunities. - The lean startup model encourages testing before full-scale development. - Maintaining a day job can provide stability while pursuing entrepreneurial ventures. Chapters 00:00 Introduction to Entrepreneurship and Crowdfunding 07:33 The Importance of Capital in Entrepreneurship 12:23 Navigating the Crowdfunding Landscape 19:02 Exploring FinTech and Cryptocurrency 24:11 Building Relationships with Investors 29:17 Key Factors for Incubator Success 33:07 Testing and Validating Business Ideas 39:55 Scaling Your Business Effectively Social and Website: LinkedIn: https://www.linkedin.com/in/bobcohenbt/ Website: http://www.braintreepartners.org
