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Ecommerce On TapEcommerce on Tap is a world where Supply Chain meets storytelling. Author: Nathan Resnick and Aaron Alpeter
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting! Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Unilever Bought Grüns for $1.2B
Monday, 27 April, 2026
Grüns didn’t just build a supplement brand — they redefined how people consume greens.In less than 3 years, they went from launch to a $1.2 billion acquisition by Unilever — one of the most aggressive buyers in health & wellness.In this episode of Ecommerce on Tap, we break down:Why gummies beat powdersThe manufacturing breakthroughs that made Grüns possibleHow they scaled to millions of units per dayAnd why Unilever had to buy themIf you’re building a CPG brand, this is a masterclass in:Product-market fitSupply chain innovationExit strategy
