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Lean 911Where your most challenging questions regarding your lean transformation are answered. Author: Mark DeLuzio
The Lean 911 Podcast is where you'll have a voice directly from the gemba. Host, Mark DeLuzio, President and CEO of Lean Horizons Consulting and the principal architect of the Danaher Business System, relies on his three decades of lean successes as well as his failures to answer your most challenging questions regarding your lean transformation. Language: en-us Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What a Fighter Pilot Can Teach You About Selling Lean Value – with Randy Fitzhugh
Episode 80
Wednesday, 15 April, 2026
In this powerful episode of Lean 911, Mark DeLuzio sits down with former Air Force fighter pilot and Danaher sales leader Randy Fitzhugh to unpack the real science behind value selling and why most organizations get it wrong. Drawing from his elite military background and executive experience, Randy reveals how sales is a disciplined, repeatable process. Together, they break down the four pillars of value selling: qualifying opportunities, monetizing value, pre-call planning, and time & territory management. You'll hear eye-opening stories, from cockpit checklists to multimillion-dollar deals, that show why process, preparation, and deep customer understanding outperform charisma every time. This episode dives into: Why most sales teams think they sell value but actually don't How to monetize quality, delivery, and lead-time improvements The hidden cost of treating products like commodities Why checklists (yes, like pilots use) can transform your sales performance How small improvements in sales activity can drive massive revenue gains The critical role of lean thinking in commercial excellence "You don't get what you expect. You get what you inspect." Stop selling features. Start selling value, systematically.
