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The Entrepreneur Next DoorAuthor: Zev Asch
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach. As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors. Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show. My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life. Listen, subscribe, and share this channel with my thanks.Music courtesy of ZakharValaha at Pixabay. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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[87] Stop Selling. 97% of Your Audience Isn't Ready!
Tuesday, 4 November, 2025
Are your paid ads failing? Are you worried AI is making your marketing obsolete? You're not alone. Marketing expert Noa Eshed reveals why 97% of your audience isn't ready to buy and how the shift from "search engines" to "answer engines" changes everything.In this episode of Entrepreneur Next Door, Zev Asch sits down with Noa Eshed , owner of the Bold Digital Marketing Agency , Amazon #1 bestselling author , and host of the top 10% ranked podcast, "Real Life Superpowers." They discuss the single biggest mistake founders make, why "trust" is your most important metric, and how to adapt your marketing for a world run by AI. #B2BMarketing #StartupMarketing #DigitalMarketing #AIMarketing #SEO2025 #StartupAdviceNewly created intro gingle to get you in the mood about my intimate yet exciting conversation with my guest.
