Purposing

How to get purpose right

Author: Given Agency

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the worlds most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.
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Language: en

Genres: Business, Education, How To, Management

Contact email: Get it

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Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, Lipton
Monday, 24 November, 2025

We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains?in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company.Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values.In this conversation, you’ll hear how Lipton is rethinking the role of business in creating “value for all, the realities of embedding positive social and environmental impact in a complex, global system. They also explore why the future of sustainable business depends on transparency and collaboration. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.