Purposing

How to get purpose right

Author: Given Agency

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the worlds most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.
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Language: en

Genres: Business, Education, How To, Management

Contact email: Get it

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When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones
Monday, 8 December, 2025

When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it.So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place?In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture. In this conversation, you’ll hear how Legal & General reshaped their purpose to make it meaningful for every colleague, from the boardroom to the phone lines. They they unpick what it takes to hardwire culture change into leadership behaviour and why balancing head and heart is essential for building a purpose-driven business Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.