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Write Publish MarketAuthor: Jodi Brandon
The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 217: The Business Owner's Guide to Writing Your Book Introduction
Episode 217
Wednesday, 27 May, 2026
In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier. Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – "Tell them what you're going to tell them" 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust you as the guide 11:35 – The role of the know-like-trust factor in business books 13:10 – Explaining what makes your book different 14:44 – How to end your introduction with momentum 16:10 – Structuring and formatting your introduction 18:05 – The overall purpose of a strong introduction 19:22 – Pro tip: write your introduction last 22:05 – Final encouragement and wrap-up Keywords: book introduction, nonfiction book introduction, business book writing, writing a business book, book introduction tips, author platform, book marketing, book writing process, nonfiction writing, business author, thought leadership, writing a book introduction, book structure, book outline, business book strategy, know like trust factor, author credibility, book transformation, reader journey, business book coach, book publishing strategist, book writing for business owners, book writing for leaders, leaders writing books, business owners writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1XPXP37Rp3XXoIm7y1xjhKVfTcLjlHeptdNnhQ6SBvms/edit?usp=drive_link
