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Can We Influence AIO Snippets Using Structured, Information-Gain Optimized Content?
Episode 238
Monday, 22 December, 2025
In this episode, Sophie sits down with Lucy -Jane Love, Marketing Director at Banyan Risk Group and Rowan Security, to talk about what it takes to successfully market in highly regulated, “not-so-sexy” industries—from risk management and security to finance and investment. Lucy discusses how to make content engaging, the types of LinkedIn posts that consistently perform best, and why she uses AI more for research and talking points than for writing. They also dig into platform strategy (why LinkedIn is the current home base, and why Lucy’s eyeing TikTok next), how her team manages quality control and fact-checking, and her best advice for anyone creating content for industries where customers aren’t exactly “excited” to buy. In this interview, you’ll learn: How to create engaging content inside strict compliance boundariesWhat types of posts perform best on LinkedIn for niche industriesWhere AI fits (and doesn’t fit) in regulated content workflowsHow to plan quarterly themes while staying reactive to real-world eventsA practical framework for finding angles when your niche feels “boring” Connect with Lucy: www.banyanriskgroup.com www.rowan-security.com www.lucylove.co.uk https://www.linkedin.com/in/lucy-jayne-love-a1a68aa8/ 00:01 – Learn Niche & Restricted Content Marketing 00:29 – Explore Lucy’s Path in Risk Management Marketing 01:34 – Overcome Challenges in Regulated Industries 02:52 – Craft Compliant, Engaging Content 03:56 – Apply AI to Research & Insights 05:21 – Streamline Marketing Research with AI Tools 06:10 – Execute Strategy & Ensure Quality Control 07:05 – Plan Ahead While Reacting to Trends 08:26 – Manage Social vs Long-Form Content Efficiently 09:06 – Verify Accuracy with In-House Reviews 09:59 – Turn Client Insights into Safe Case Studies 11:10 – Reach High Net Worth Audiences on LinkedIn 12:25 – Start Video Content in Niche Markets 13:33 – Boost Engagement with LinkedIn Posts 15:04 – Maximize Reach with Cross-Platform Publishing 16:07 – Build Marketing from Scratch Successfully 16:58 – Discover Angles for “Unsexy” Niches 18:52 – Optimize Team Structure & Outsourcing 19:51 – Connect with Lucy & Learn from Her Work 20:30 – Apply Key Takeaways for Marketing Growth
