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Business Class Lounge by SearchPilot, hosted by Will CritchlowWill Critchlow, CEO of SearchPilot, interviewing marketing leaders about leadership, finance, management and more. Author: Will Critchlow
Will Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate. You can find out more about SearchPilot at www.searchpilot.com.Follow Will on twitter @willcritchlow and SearchPilot @searchpilot. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Wayfair's Framework for Picking SEO Tests with Rodney Pérez
Episode 12
Friday, 10 April, 2026
Probably the most common question we hear from SearchPilot customers is "how should we pick which tests to run?". In this episode, Will Critchlow asks Rodney PeĢrez how they do it at Wayfair. Rodney shares the frameworks and thought processes that underpin a large, competitive, and successful SEO organization.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at podcast@searchpilot.com to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.
