The OneRoof Radio Show

Author: Newstalk ZB

Home is where the heart is, and theres no question that Kiwis LOVE property. Newstalk ZBs OneRoof Radio Show is a full-house of property talk, tips and tricks. Leading industry experts join us to discuss and debate the latest in market trends, investments, DIY and much more. Step inside The OneRoof Radio Show and make yourself at home.
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Language: en-us

Genres: Business, Investing

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Martin Cooper: How much AI property marketing is too much?
Friday, 8 May, 2026

Staging homes has been a popular way to market your property for years. It's not your home as you have lived in it God Forbid but it gives potential buyers an idea of what their future home could look like if it were intentionally designed and hardly lived in. We know our home likely won't look a whole lot like that once we move ourselves in - but there's a rising trend of digitally altered property photos that are harder to see through. What was once just higher contrast and saturation, or greener grass, could be a slippery slope to changes that would cost an arm and a leg to make a reality. Overseas, a few agents have even gone as far as knocking out a wall or installing a deck digitally to show the potential of a property that may not have a lot to offer otherwise. LISTEN ABOVESee omnystudio.com/listener for privacy information.