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Marketing Your Business - Marketing Strategies for Business OwnersAuthor: Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's als Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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298: How This Mom Made $700,000 From a $57 PDF
Episode 298
Thursday, 12 November, 2026
If you've been posting for years and you've got nothing to show for it, or you still don't know what you'd even sell, listen, I get it. One mom was stuck in that exact spot for 10 years. Then a $57 PDF made her over $700,000, and by the end of this one you'll know where to look for yours. THE QUESTIONS I WANT YOU TO ASK YOURSELF Are you dipping your toe in, or are you locked in? Because locked in means you show up regardless of how it looks. Tyler put it so well. Treat it like a part-time job. You do it these times, these days, no matter what, whether you're feeling it or not. And when you see somebody else win, how do you react? Listen, we are not trying to get a slice of a pie. There are so many pies available for everybody. So be the source of good energy. Cheer them on. Because what you put out, you're gonna get back. And remember, there's somebody out there that will see themselves in your story. So keep moving forward and do your thing. IN THIS EPISODE * What changed for Jessica after 10 years of spinning her wheels * What both moms had in common before either one knew what to sell * Why it bugs people so much when someone else wins, and what we'd say to them * The nasty comment from our very first big launch, and what was really behind it * How Jessica stood up for herself when the hate comments started * What I told our son when he started his dog walking business UP NEXT Now that you've heard what Jessica did with the Yap Challenge, you're going to want to hear what Jessi Jean did first. That's episode 285, Jessi Jean's $7M Launch Had Us Talking, where we got into how she made over $7 million with it. CONNECT WITH STU: * Website: https://stu.me * Book "Predictable Profits": https://a.co/d/4GIi1uz * Instagram: https://instagram.com/stumclaren * Podcast: https://podcast.stu.me * Membership.io: https://membership.io So be positive, and support the people who are being an inspiration to others. TIMESTAMPS: 0:00 - Why a mom's $57 PDF made people so mad 0:31 - Why we had to talk about Jessica Carter 1:31 - If she can do it, can I do it too? 2:26 - Ten years of posting with nothing to show for it 2:59 - What does locking in actually look like? 4:13 - Still don't know what to sell? Start here 6:36 - Wait, it was just a PDF? 7:33 - Why some people call it a pyramid scheme 9:37 - Is there really only so much to go around? 10:43 - If all you see is people making money 11:42 - Why are you wearing a Kenya bracelet, bro? 13:33 - Is it a scam to teach people to make money? 14:38 - Why we'll keep sharing the wins anyway 17:34 - How Jessica handled the hate comments 18:36 - What happened when I DM'd my worst commenter 19:46 - When the comments feel personal 20:23 - The creator who actually loves the negativity 22:11 - The only thing to focus on when you start
