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The Matt J Hanham ShowAuthor: Matt J Hanham
This is the Matt J Hanham show where I explore topics on business and life and have candid conversations with inspiring guests. Journeying from Professional Services to Corporate, to Burn-Out and then Building Small Businesses. I'm now a Writer, Podcaster, Business Coach and Consultant. It's been a long journey with many lessons along the way. This podcast is dedicated to sharing content that will help you Show Up, Build a Business and Create More Freedom in Life. Language: en Genres: Business, Entrepreneurship, Personal Journals, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Different Beats Better: The Power of Your Two-Word Brand
Monday, 1 December, 2025
Most leaders get stuck competing on better. Better service. Better price. Better results. But "better" puts you in the same box as everyone else. In this episode, I break down why different always beats better — and how the two-word brand concept helped me simplify and clarify my entire identity. Inside this episode: Why "better" is the trap that keeps you stuck How "different" creates instant separation The psychology of a simple, memorable personal brand What a "two-word brand" actually is How I arrived at The Creative Accountant Why clarity is the #1 unlock for SME owners right now Shout out to Chris Do at the Futur, this concept has changed the game for me. If you're trying to stand out, find your voice, or make sense of your own story… this episode will hit. 🎧 Listen in and DM me your two-word brand, I'd love to hear it.
