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The Video Marketing Podcast by Falkon DigitalThe Video Marketing Podcast discusses everything that businesses and creators need to know to be successful with video. Hosts Luke and Sadie Sherran are the owners of Falkon Digital, a digital marketing agency that specialises in video marketing. They... Author: Luke Sherran
The Video Marketing Podcast discusses everything that businesses and creators need to know to be successful with video. Hosts Luke and Sadie Sherran are the owners of Falkon Digital, a digital marketing agency that specialises in video marketing. They regularly use platforms like YouTube, Instagram, TikTok and more to to generate awareness, leads and revenue for their clients, as well as for their own personal success. In the podcast episodes they dive into topics that businesses and creators need to know, providing valuable views and actionable insights. Language: en Genres: Education, How To, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Turn YouTube Search into a REVENUE MACHINE with Lee Glynn
Episode 7
Saturday, 16 May, 2026
Stop keyword stuffing. Start building a revenue machine.In this episode, we’re joined by YouTube SEO specialist Lee Glynn to debunk the myths around search and reveal how businesses can turn “the second biggest search engine in the world” into a 24/7 sales force. Lee shares his “Unfair Advantage” - a strategy honed at the intersection of professional music and high-end retail marketing.As a former band member of Sound of Guns - an alternative rock band that played Glastonbury, and were named hottest record in the world by Zane Lowe - and now the front man of Shadow Mountains, Lee has a huge amount of credibility in the music world combined with his expertise in YouTube SEO.We dive deep into why YouTube SEO is often a “dirty word,” how to find the hidden goldmine of data in your Google Search Console, and the exact framework that increased one retailer's revenue by 20% in a single quarter.Whether you are a B2B business owner or an individual creator, this episode will change how you think about your content strategy forever.In this episode, you’ll learn:✅ What YouTube SEO actually does (and what it doesn't do)✅ How to make videos your audience actually want to watch✅ Why brands have an "unfair advantage"✅ The "Metallica vs. Taylor Swift" analogy for niche positioning✅ Why your channel might be a “Graveyard” (and how to fix it)✅ The truth about YouTube SEO tools✅ Why selling "the transformation" is more effective than selling "the product"✅ A 3-step process to turning your existing blog posts into viral video assetsConnect with Lee Connect with Lee:LinkedIn: https://www.linkedin.com/in/leeglynn/ (Look for the guy holding the guitar!)Website: https://www.quarrylakecontent.com/🎙️ About The Video Marketing Podcast:Hosted by Luke Sherran, Managing Director of Falkon Digital, this podcast explores the strategies, tactics, and stories behind successful video marketing. From YouTube growth to high-end commercial production, we help businesses get more from their video efforts.Connect with Luke & Falkon Digital:Website: https://falkondigital.com LinkedIn:https://www.linkedin.com/in/lukesherran/All the episodes for The Video Marketing podcast are filmed in the Falkon Podcast Studio in Cheshire. You can book your own recording session in the podcast studio here: https://falkonpodcasts.com/#VideoMarketing #YouTubeSEO
