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HerBusinessAuthor: HerBusiness (Host: Suzi Dafnis)
Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules. This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS ON YOUR TERMS. Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I'm Suzi Dafnis, CEO at HerBusiness the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want. Each week, I'll share how to stop "winging it" and ditch the traditional rulebook, so you can finally design your ideal business one that delivers consistent income and the lifestyle you love. Every. Single. Day. You'll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more. If you want sustainable strategies to grow without burnout If you want clarity around money, mindset, marketing, and offers that truly convert If you want a waitlist of buyers without sleazy sales tactics or endless hustle Then, you're in the right place. Together, we'll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success according to what matters most to YOU. It's time to do business differently. Your Business. Your Rules. Grow a Business that Works for YOU! Language: en-au Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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347: How to Use LinkedIn to Sell Without Being Salesy - Jo Saunders (LinkedIn)
Wednesday, 4 February, 2026
If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you. My guest today is Jo Saunders, known as Australia's LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic. In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves. Whether you're already active on LinkedIn or feeling embarrassed by your neglected profile, Jo offers practical advice and powerful mindset shifts that will help you take the next step. In This Episode, We Cover: Why random posting isn't enough — and how to use LinkedIn with real purpose The algorithm changes in 2026 you need to know about (and how to work with them) What it means to be "appropriately human" on a professional platform How to position your offers and include CTAs without turning people off The importance of being consistent in your messaging (and how talking about too many things can confuse your audience — and the algorithm) Jo's thoughts on AI-generated content and why authenticity matters more than ever What "connect-fluence" means and how to use connection to drive influence and sales The key differences between showing up to "make friends" versus selling with service How to leverage key areas of your LinkedIn profile (Jo calls them "sales hotspots") to drive traffic and conversions Whether or not you need LinkedIn Premium — and who it's really for Why slowing down your outreach and engaging thoughtfully is the biggest missed opportunity How Jo is using leverage in her business this year by relaunching community events What "Your Business, Your Rules" means to Jo — and how she embraces it by showing up in her colourful, unique way Key Takeaways: Don't just post to be visible — post with a purpose. Know what you're selling, who it's for, and create content that helps them. Your LinkedIn profile is a credibility tool. Treat it like a landing page — make sure it's clear, current, and aligned with your message. Show up as yourself — strategically. You don't have to fit a corporate mould. Just be intentional and on-brand. Connection comes before conversion. Build influence by building trust. Engage meaningfully, and don't rush the sale. You can sell — without being salesy. Provide value first. Then give people a clear next step. Mentioned in This Episode: The HerBusiness Network Get a copy of Jo's LinkedIn Healthcheck Connect with Jo on LinkedIn Learn more about working with Jo Follow strategist Joroen Kraaijenbrink of The Big 5 of Strategy on LinkedIn Reviewer Kaye Ure, of Styling Individuals Listen to episode 330: Why "White Space" is the Secret to Getting Unstuck in Business
