LinkedIn Ads Radio

Author: Anthony Blatner, Popcast Studio

Learn LinkedIn Ads strategies and best practices battle-tested from over 100M in online advertising across 300 companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.
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Language: en

Genres: Business, Management, Marketing

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LinkedIn Ads Office Hours: Holiday Q&A
Episode 35
Tuesday, 30 December, 2025

✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility.Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads.📝Special Episode Links:Connect with Anthony Blatner on LinkedInChabelli Souza on LinkedInBook a Consultation with Speedwork🔑 Key Takeaways:What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.”How to keep campaigns active while warming audiences for a high-performing Q1The real impact of awareness budgets and how to measure brand influence beyond UTMsWhy self-reported attribution is critical for understanding the dark funnelHow to talk to CMOs about fixing attribution and data tracking without losing buy-inSmart budget allocation between cold, warm, and retargeting audiencesWhen to refresh creatives, monitor ad fatigue, and introduce new offersHow (and when) predictive audiences actually work on LinkedIn🕒 Timestamps:0:00 – Welcome to LinkedIn Ads Radio + Holiday Q&A1:15 – The state of LinkedIn ads in December2:39 – Holiday performance trends: CPMs, CPLs, and conversions4:47 – Measuring awareness and brand impact in the dark funnel6:47 – Self-reported attribution and LinkedIn attribution report9:21 – Convincing CMOs to prioritize data and attribution fixes12:40 – What to do when LinkedIn ads slow down in December14:47 – Front-loading budgets and adjusting spend during the holidays16:26 – Balancing brand and performance campaigns in competitive markets20:50 – Creative fatigue, frequency benchmarks, and refresh timelines22:33 – Predictive audiences: when they help and when they hurt 24:18 – Thought leadership and 2026 planning content strategies~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 LinkedIn: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!