Counter Talks

Author: Canadian Rental Service

Just like at your rental counter, this is where the great conversations happen. Join Canadian Rental Service editor, Patrick Flannery, for in-depth discussions with top experts and big names in the Canadian equipment and event rental industry.
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Language: en

Genres: Business, Management, Marketing

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Episode 64: Andy Grover, Trackunit, Vice President Sales – Rental North America
Episode 68
Tuesday, 25 November, 2025

For decades, construction machines were seen purely as physical, mechanical tools. Today, that definition has changed. Machines are evolving into smart, connected platforms that continuously generate and deliver value across their lifespans. Component OEMs are at the heart of this transformation, working with technology providers and machine manufacturers to digitize construction.Andy Grover with Trackunit joins Counter Talks to discuss how OEMs are enabling rental organisations and contractors to work more efficiently, leveraging secure connectivity, real-time updates, and actionable data.