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Botanical Brouhaha PodcastAuthor: Amy McGee
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy. Language: en Genres: Arts, Design, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 146: How Colleen Raney is Building a Sweet Pea Seed Brand
Episode 146
Wednesday, 18 March, 2026
Building a Sweet Pea Seed Brand In this episode (Ep. 146), we sit down with Colleen Raney, founder of Songbird Seed Co and Diadem Flower Co. If you love a great story, this one's for you. Colleen's path into the flower world is anything but conventional. From studying aerospace engineering and training as a professional actor, to performing Irish music internationally, to building a flower farm in Maine, to moving the farm to Washington—and ultimately launching a specialty sweet pea seed company—Colleen's story is full of pivots, curiosity, and entrepreneurial strategy. And don't even get us started on her sense of humor! Colleen shares how a season of burnout and big life shifts led her to the garden—and how a simple fascination with sweet peas slowly grew into a thoughtfully built seed company. Our conversation wanders through topics like creativity, business strategy, and the realities of building something in the floral world, all anchored by the sense of wonder that keeps pulling us back to flowers. Join us as we chat with Colleen about: Starting a flower farm in Maine and building a thriving local floral business Moving back to the West Coast and adapting to a different flower market Why sweet peas became the foundation of her seed business The process of researching and launching a niche seed company Branding, packaging, and storytelling as marketing tools Growing seed stock and preserving rare varieties Identifying your ideal customer and staying focused on a narrow market Managing comparison, visibility, and self-doubt as a creative entrepreneur Shifting away from "content creation" toward documenting real work on social media Building authentic community around a niche product This episode of the Botanical Brouhaha Podcast is brought to you by: Bloom Trust Co. Circle Retail 2026 Simple -- Soulful -- Connection. Click here to learn more. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
