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Botanical Brouhaha PodcastAuthor: Amy McGee
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy. Language: en Genres: Arts, Design, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 153: Semia Dunne: The Floral Reserve's Newest Chapter
Episode 153
Friday, 18 September, 2026
We're back with Semia Dunn who first joined us on the BB podcast back in Episode 35, sharing how she bought a flower shop at 22 and later launched Flowers by Semia (which was later rebranded as SEMIA) and then The Floral Reserve, a wholesale flower company (built by a florist, for florists!). In this catch-up episode, Semia returns to reflect on what's changed and what hasn't. She talks candidly about growing her team, breaking into destination weddings, building a new e-commerce system for the wholesale business, and holding onto the values that got her here. It's a grounded, honest look at what scaling a floral business actually takes, and what stays the same no matter how big things get. Join us as we chat with Semia about: Growing The Floral Reserve from 1,200 to 3,200 square feet How the pandemic accelerated shipping and shaped her wholesale business Partnering with New York Flower Group to launch a new e-commerce web shop Retaining employees long-term, including a 20+ year team member Breaking into destination weddings The logistics of traveling for weddings Growing planner relationships and what percentage of business now comes from planners Wholesale pricing, and educating florists on the true cost of flowers Confidence and mindset shifts gained through experience Current color palette and design trends in the industry Revisiting her original definition of success from our interview years ago This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Blooms You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
