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Botanical Brouhaha PodcastAuthor: Amy McGee
Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy. Language: en Genres: Arts, Design, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 150: Alex Vaughan Bet Everything on FLWR Shop
Episode 150
Thursday, 25 June, 2026
How Alex Vaughan Built a Beloved Flower Shop Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a business — and a life — she's genuinely proud of. Join us as we chat with Alex about: Growing up in Miami with zero exposure to flowers Falling in love with flowers at a tiny flower shop Seeing a peony for the first time Working her way through flower shops in Boston, LA, and New York Meeting her partner Quinn through a shared courtyard Why they chose Nashville Moving to Nashville with $3,000 in a shoebox Opening their first shop: a Victorian four-square in East Nashville Renovating a shop while living upstairs Building a brand, not just a flower shop, in a city that didn't yet have one like it Losing visibility after losing their retail location to a tornado Why physical presence matters for a flower business more than most people think Letting go of weddings and why that was the right call Why running events and retail simultaneously is really running two different businesses Connect with FLWR Shop: Website Instagram This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
