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Salon Conversation with Lisa ConwayAuthor: Lisa Conway
Lisa Conway, author of 'The Naked Salon', 'Your Salon Team' and 'Your Salon Retail' talks with legends of the Hair and Beauty industry to discover what makes them tick and why! Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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YSR Ch 11 - Benefits v Ingredients
Episode 143
Wednesday, 15 April, 2026
Checkout my upcoming 25 Hour Salon Owner Workshop JUST CLICK HERE If your team knows everything about ingredients… but your clients still aren’t buying, then this episode will change everything. In Chapter 11 of Your Salon Retail, Lisa breaks down one of the biggest mistakes salon owners and teams make when recommending products: Talking about ingredients instead of outcomes. Because your client doesn’t care about what’s in the bottle… They care about what it will do for them. Smoother hair. Clearer skin. Less frizz. More confidence. This episode is all about learning how to communicate in a way your clients actually understand — and want to say yes to. Inside this episode you will learn: Why talking ingredients often loses the client The difference between features vs benefits (and why it matters) How to communicate in simple, relatable language Why asking the right questions changes everything How to match your recommendation to what the client actually wants Why connection will always beat marketing How to build trust without sounding salesy The Big Shift Clients don’t buy products. They buy outcomes. And when your team understands how to communicate that… Retail becomes natural, not awkward. If you would like a copy of my phsyical books so you can highlight and draw on them, just click here. #salonretail #salonbusiness #salonowner #saloncoach #hairdresserlife #beautybusiness #salonteam #retailsales
