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In The Lab with Ruben KanyaAuthor: Ruben Kanya
In The Lab with Ruben Kanya compiles over 2 Billion worth of successful real estate experiments for new investors looking to get started in real estate. With real estate being a broad umbrella, in the lab we introduce you to a variety of real estate models (experiments) that real practitioners have implemented while sharing their wins, losses and lessons in the lab so that you can pick the experiments that suit your lifestyle the most and double down. In the lab we focus on repeatable processes, systems and ingredients so that you can implement your own experiments and build. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Where Is Your Leverage? The Audit That Closes the Gap with Ruben Kanya - Episode #370
Tuesday, 28 July, 2026
Experiment Nation — in the lab. 🧪You don't have a goal problem. You have a leverage problem.In this solo episode, Ruben comes out of the cave with the reframe that shaped his entire year: stop trying to figure out the HOW — fix the WHAT, then ask one question: "Where is my leverage?" Most people pick a goal, can't see the path, and shrink the dream until it's "realistic." The leveraged do the opposite — because a lever means you don't need 10x the effort to get 10x the result. Nobody saves $300K in cash to buy a $300K house… they put $30K down and leverage the bank. So why does the leverage stop at the mortgage?Ruben walks you through the full Leverage Audit — the same framework he shared at the School of Hard Knocks meetup in San Diego:▸ The Internal Audit — the superpower exercise: ask the 3 people closest to you, "Be blunt — where do I have a unique advantage?" Your 9-to-5 has been paying you to sharpen levers for years (project management, spreadsheets, managing people, problem solving). That's inventory, not scratch.▸ The External Audit — who, not how. The furniture, the dynamic pricing tools, the cleaners, Thumbtack, TurnoverBnB, the neighbor's property, the bank — the levers already sitting in your ecosystem that you walk past every day.▸ Stacking — how one clean becomes a cleaning company, one furnished unit becomes a co-hosting business, and one skill set becomes an exit (like engineer Tony Whatley's "side hustle millionaire" story).▸ Which game are you ACTUALLY playing? — asset class or business. The asset stores wealth. The business is the throttle.▸ The biggest players prove it — Facebook, Uber, Airbnb, Turo, ALE Solutions: they own nothing and control everything. So why aren't you running the same play at your scale?Because those who don't see leverage only see obstacles. And a mind that is expanded by a new framework can never go back to its old dimensions.YOUR ASSIGNMENT 📋 Run the audit: internal, then external, then measure it against your desired outcome. Then email me the receipts — ruben@experimentrealestate.com with the subject line LEVERAGE. Tell me what your audit uncovered, ask me how to run one, or tell me why you'd thrive at a company built on unlimited leverage (our temporary housing agents live this model every day). I read every email.HIGHLIGHTS 00:00 — Welcome back to the lab: a much-needed reframe 01:18 — Going to the source: what "leverage" actually means (physics → life) 02:45 — Divorce the how, determine the what (the lesson of the year)04:16 — The levers hiding in plain sight05:40 — The Internal Audit: the superpower exercise07:46 — Your 9-to-5 is a leverage vault08:45 — Stacking levers: furniture, pricing tools, cleaners, Thumbtack09:56 — The $300K mistake: you already leverage the bank 11:00 — AI: the biggest lever of the decade (and what I built on hiatus) 12:33 — Which game are you ACTUALLY playing? Asset class vs. business 17:25 — Proof of concept → business: co-hosting & the cleaning-company stack 19:20 — Money is measurable: the Uber driver who builds a driving agency 21:10 — Building the bridge: the project manager blueprint + Tony Whatley 23:35 — They own nothing, control everything: FB, Uber, Airbnb, Turo, ALE 25:13 — Your assignment: run the Leverage Audit 26:00 — Unlimited leverage: inside our temporary housing agent model 27:57 — You're just one experiment away. Let's build.🎧 All episodes: https://experimentrealestate.com/podcast 📄 Grab the free 2-page Leverage Audit worksheet (with the AI prompt that turns it into your 90-day game plan): [LINK] 📩 ruben@experimentrealestate.com · subject: LEVERAGE
