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The Business of TravelAuthor: Global Business Travel Association
The Business of Travel is the official podcast of the Global Business Travel Association covering all things related to business travel. Expect weekly episodes each featuring interviews with industry experts and thought leaders on a range of key issues affecting the business travel industry. Visit gbta.org to learn more. Language: en Genres: Business, Places & Travel, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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When the Data is the Story
Episode 19
Monday, 12 January, 2026
In an era where data tells the truth about traveller motivations, "When the Data is the Story" explores how numbers can illuminate narratives of culture, identity, and experience. Drawing from the 2025 Traveller Identity Consensus report, Evita Robinson and Dr. Alana Dillette reveals how BIPOC traveller data does more than quantify, it humanises and reframes the industry's understanding of community-driven exploration and global movement. Key Takeaways: How to translate raw data into storytelling frameworks that reflect lived cultural experiences. The role of inclusive data collection in shaping equitable tourism narratives. Strategies for leveraging insights from underrepresented travellers to inform media, marketing, and policy. Music track is Space Jazz by Kevin MacLeod Licensed under Creative Commons: By Attribution 3.0 License
