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LBM TalksAuthor: LBM Journal
LBM Talks hosts professionals from different sectors of the lumber and building material industry to share their expertise, with a heavy emphasis on practical, tactical strategies to help you serve your markets and grow your business. Tune into either LBM Talks Credit with Thea Dudley every other Tuesday, or LBM Talks Social Media with Sally Lacey every other Thursday. Subscribe and stay up to date. Here's to growing your brand and your business. Language: en Genres: Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Red River Lumber Uses Social Media to Build Trust, Community, and Sales
Wednesday, 4 February, 2026
Welcome to the last episode in our 2026 Dealer of the Year highlight series!In this episode of LBM Talks Social Media, Sally Lacey talks with Adam Pettit, Marketing Director at Red River Lumber, about how lumber dealers can use social media to build trust, grow their brand, and see real returns.They cover what types of content actually perform, how Red River Lumber balances organic and paid social, why employee-driven content matters, and how platforms like LinkedIn and YouTube can support sales and local SEO.If you're interested in the other 2026 Dealer of the Year episodes, check out the previous two episodes with Peter Lumber Company (category: $10MM-$50MM) and Issaquah Lumber (category: $10MM+).Learn more about our sponsor, ProVia.
