The Pencil Pusher's Podcast

Author: MRC Brand Design's Mike Rosado

The Pencil Pushers Podcast celebrates the art of hand-drawing. Produced by MRC Brand Design Studio, it features interviews with illustrators, animators, comic artists, and other talented individuals. Hosted by Mike Rosado, an artist, musician, and designer, the Podcast aims to showcase artists' work and provide insights into their creative process. Join Mike as he chats with his friends and idols in the world of illustration, animation, and comic art.
Be a guest on this podcast

Language: en

Genres: Arts, Business, Careers, Visual Arts

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Musgrave Pencil Co - Family-Owned Pencil Manufacturer
Episode 17
Monday, 23 March, 2026

Host Mike Rosado welcomes Scott Johnson, president of Musgrave Pencil Company, and Creative Lead Tim Delger to discuss running and reimagining one of the oldest and last U.S. pencil factories. Scott shares his unusual path from engineering and infrastructure to leading the family-owned business, focusing on preserving customer loyalty, product quality, and upgrading a 1930s facility without losing its character. Tim explains how they revived Musgrave's heritage through packaging, web, photography, and social media by "curating" historical assets and keeping the brand's charming imperfections, while acting as a strategic marketing partner. They cover why Musgrave retains a flexible, partly manual process, how pencils are made (about 24 hours at Musgrave), the global pencil-machine ecosystem, competing on value and customization rather than commodity price, new experiments like scented pencils, and why analog tools still matter in a tech-saturated world. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)