 |
The Dental Marketing Secrets PodcastAuthor: Mark Thackeray
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com Language: en-us Genres: Business, Health & Fitness, Marketing, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
#148: Is Google Killing Its Own Advertising Business with AI?
Episode 148
Friday, 13 November, 2026
Is Google cannibalizing its own multi-billion-dollar ad business with AI Overviews—and what does it mean for your dental practice's marketing budget?In Episode 148 of the Dental Marketing Secrets Podcast, host Mark Thackeray breaks down the data behind AI search, the 50% drop in organic click-through rates, and why Google’s search revenue is still growing despite the shift.Learn why you shouldn't abandon Google Ads or SEO, how AI is creating higher-intent (and potentially higher-cost) patient clicks, and why doubling down on evergreen channels like patient referrals and email marketing is your safest bet for 2027.In this episode, you’ll discover:Why stepping away from your practice (like an annual surf trip) accelerates business growth.The hard numbers: How AI Overviews cut organic clicks nearly in half while Google search revenue hits $63.35B.How AI search filters out casual researchers to deliver warmer, pre-qualified implant and Invisalign leads.Generative Engine Optimization (GEO): How to get your dental practice cited by AI summaries.Why proactive patient referrals and marketing diversification protect you from algorithm shifts....Get Marketing HelpReach out to learn if we would be a good fit to help your practice: maria@markthackeray.comwww.MarkThackeray.comIf you enjoyed this episode, please leave us a review on Spotify or Apple Podcasts so we can continue bringing you the best growth strategies in dentistry!
