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The State of Sales EnablementInsights and actionable advice from B2B sales and sales enablement leaders Author: FFWD Revenue
Welcome to the State of Sales Enablement podcast. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Troubleshooting Enablement with Ciara Byrne | Interview
Episode 156
Wednesday, 7 May, 2025
In this episode of Troubleshooting Enablement, Devon McDermott sits down with Ciara Byrne - VP of Revenue at SupportNinja - to explore how enablers can scale smarter by partnering with outsourced teams.Ciara’s career has spanned sales enablement, operations, pricing, and executive leadership across global organizations. Today, she’s building high-performing teams and enablement strategies that actually move the needle—and she’s bringing that wisdom to help listeners navigate one of the most debated topics in enablement today: outsourcing.If you’ve ever found yourself buried in priorities, asked to scale without headcount, or wondered how to grow your program without burning out your team… this episode is for you.🔍 Here’s what we cover:✅ Outsourcing enablement? – Why BPO partnerships work best when roles are clearly defined and strategy stays in-house.✅ Getting buy-in – How to position outsourced enablement support as a strategic advantage—not just a cost-cutting measure.✅ What to outsource (and what not to) – From onboarding logistics to content maintenance, Ciara outlines which functions are ideal for external support.✅ Global collaboration at scale – Best practices for async communication, tiered meeting cadences, and keeping distributed teams aligned.✅ The evolving perception of enablement – From “fluffy” function to strategic powerhouse—what’s changed, and what still needs to.✅ Clarity over chaos – Why clearly defined roles, flying formations, and predictable operating rhythms are non-negotiables for enablement success.Whether you’re a team of one, building a global enablement strategy, or exploring BPO partnerships to help your function scale, this episode is filled with practical tips, strategic frameworks, and a healthy dose of enablement real talk.📩 Got a question for the show?Send it to: devon@troubleshootingenablement.com🎧 Episode LinksConnect with Ciara Byrne on LinkedIn: linkedin.com/in/ciarabyrneirlConnect with Devon McDermott on LinkedIn: linkedin.com/in/devonmcdermott/
