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Digital Coffee: Marketing BrewCaffeinating Smarter Campaigns Author: Brett Deister
Welcome to Digital Coffee: Marketing Brew, your go-to podcast for a steaming cup of marketing insights and strategies in the digital realm. Hosted by the ever-knowledgeable Brett Deister, this dynamic and informative channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors. Each episode of Digital Coffee delivers a rich blend of content, covering the latest trends, tools, and techniques in the ever-evolving world of PR and digital marketing. Whether you're a seasoned professional looking to stay ahead of the curve or a newcomer eager to learn the ropes, this podcast caters to all levels of expertise. From cutting-edge strategies to tried-and-true tactics, Digital Coffee ensures you're always in the know. Join us for your daily dose of marketing excellence, and let's brew up some success together! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building a Resilient Small Business: AI, Authenticity, and Smart Digital Tactics
Episode 93
Thursday, 11 December, 2025
Roberto and Brett dive into the crucial role of authenticity in digital marketing for small businesses in today's AI-driven world. They highlight that, as people crave real connections, businesses need to step away from scripted content and embrace genuine interactions, like sharing casual videos of their daily lives. Roberto shares a success story of a friend who skyrocketed his SEO business's followership simply by walking his dog while dishing out tips in a relatable way. The duo emphasizes that it's not about competing with AI but rather leveraging it effectively to enhance human touchpoints and create engaging content. Ultimately, they stress that finding your tribe comes from breaking through the noise with authenticity—so grab your phone and start filming that kitchen chat, because that’s where the magic happens!Takeaways: In today's AI-driven world, authenticity in business relationships is super key for success. Engaging video content, even just casual chats, can massively boost a brand's visibility and connection. Small businesses must leverage tools like generative AI to enhance their marketing efforts effectively. The competition isn't just AI; it's about how businesses use AI creatively to connect with customers. Understanding your audience's pain points is vital for creating impactful marketing strategies and content. Utilizing user-generated content can free up time for business owners while enhancing brand credibility. Links referenced in this episode:bravenagency.comsmarts.colinkedin.comCompanies mentioned in this episode: Amazon Google TikTok Meta Nvidia CapCut Gemini GPT Smarts Co. Braven Agency
