Media Monkey

Author: Media M

This podcast is about businesses, marketing, advertising and branding.
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Language: en

Genres: Business, Marketing

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What is Brand? | What is Brand Personality?
Episode 1
Saturday, 2 November, 2019

Welcome to Media Monkey Podcast of Branding, Advertising and Marketing. This podcast is all about Brand & Brand Personality. A brand is a perception that represents a company in the minds of consumers. It is what a firm promises to its customers. It represents the image of what a company is and the purpose of its existence. Brand Personality is the set of “human characteristics” that the consumer can relate to with a particular brand name. It is what the brand can live and die for. It is composed of a unique set of attributes that only that particular brand possesses. These can be gender, age, socio-economic class, psychographic, emotional characteristics.