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The co-lab career storiesAuthor: the co-lab
Welcome to the co-lab career stories podcast, a collective of professionals dedicated to sharing their experiences working in the fashion, beauty, wellness, retail and consumer luxury industries. Hear from CEOs, early career professionals and everything in between as the co-lab members interview each other, sharing their career stories, big pivots, worst jobs, best career advice, and remind us no two career paths are the same. Visit jointhecolab.com to learn more, become a member, tell your story, and follow us @jointhecolab. We cant wait to network with you. X Kristy, co-lab founder. Language: en Genres: Arts, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Jelena Beliard - Founder, BELLE CHASSE
Episode 10
Tuesday, 3 March, 2026
Jelena Beliard is the founder of BELLE CHASSE, a brand transformation consultancy based in New York and Paris. She has one core obsession: clarity. After 25 years working with fashion and retail's most iconic brands — Victoria's Secret PINK, Vanessa Bruno, Maurices — she has learned that most brand problems are not creative problems, they are clarity problems. She finds what's off, what's misaligned, and what nobody is saying out loud. Then she fixes it. Jelena lives in New York City with her husband and daughter.In this episode, Tanya Windman talks with Jelena about trading corporate fashion for independence, what drove the decision, how she helps brands spot where their customer experience falls apart, and what it actually takes for leaders to hear hard feedback. Plus, why having the right community around you makes all the difference when you're out on your own.









