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Kick SaaS PodcastAuthor: Jono Landon
A podcast all about SaaS with Jono Landon Language: en-us Genres: Business, Education, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Pitch Your SaaS Company to Investors
Saturday, 28 March, 2020
Have you started a Software as a Service (SaaS) business and need to raise early-stage capital, but don’t know the best strategies to do so? Today’s episode features a panel discussion with SaaS influencers sharing their advice on how to pitch a SaaS company to investors. Panelists include Jonah Midanik, founder of Limelight Platforms and managing director of the Acceleprise Accelerator Program; and Mikael Dia, founder and CEO of Funnelytuics.io. The panel discussion is hosted and moderated by Jono Landon, founder and CEO of Hubbli. Topics Include: Funnelytics.io: Funnel analytics company that helps marketers turn traffic into profit Limelight Platforms: Offline marketing platform evaluates events, sponsors, and shows Acceleprise: SaaS-only accelerator program provides capital to companies with products in market to avoid problems How to select investors? Build momentum, gain traction, and find investors that fit What is haute to fundraise? Venture-backed startups don’t always correlate to success Pitch Deck vs. Narrative: Share a story that resonates with investors to get buy-in Mistakes Made: Thrown out of investor offices and not doing stage-appropriate pitching Pre-Seed Pitching: Is the market big? Are you good? Do you know how to get there? United States vs. Canada: Risk tolerance is different and product of your environment Work/Life Balance: Time, energy, attention, love, and patience is fixed resource Pre-Revenue Advice: Talk and listen to customers without trying to position your product’s solution to a problem Proof of Concept: Positioning generates revenue and system attracts same buyers Wow Moments: Combination of expertise, traction, and no attribution of offline marketing Leading Indicators: List, learn, practice, and improve to be successful with investors Early-Stage Price Model: Tweak, test, and play with pricing regularly Links and Resources: Hubbli Jono Landon on LinkedIn Toronto Software as a Service (SaaS) Meetup Group Jonah Midanik on LinkedIn Limelight Platforms Acceleprise Accelerator Program Mikael Dia<...
