Fitt Insider

Author: Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Language: en

Genres: Business, Entrepreneurship, Fitness, Health & Fitness

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317. Ana Montero and André Marques-Smith, Co-Founders of Atlas
Tuesday, 2 December, 2025

Today, I'm joined by Ana Montero and André Marques-Smith, co-founders of Atlas. A behind-the-ear brain sensing wearable, Atlas tracks clarity, stress, and cognitive performance in real time, bringing neuroscience research from academia to consumers' hands. In this episode, we discuss building the brain health wearable for everyday life. We also cover: Atlas's five-year R&D process Modernizing outdated mental health diagnostics Early detection and prevention of neurological conditions Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Join the Waitlist: www.atlaswearable.com Atlas on LinkedIn: https://www.linkedin.com/company/atlaswearable/ Atlas on X (Twitter): https://x.com/atlaswearable - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Ana and André's backgrounds in neuroscience (03:25) The problem with mental health diagnostics today (04:30) Why existing wearables can't track brain activity (05:50) Building sensors that work in motion conditions (06:25) Five years of R&D (08:00) Why behind-the-ear brain sensing (10:30) What Atlas measures (13:00) Brain scores vs. peripheral body metrics (15:30) Use cases (18:00) The personalization challenge in brain data (20:30) Long-term vision (23:00) Building consumer traction before clinical applications (25:30) Fundraising and investor interest in brain tech (28:00) Beta testing program and user feedback (30:20) Research studies: stress, nutrition, and brain activity (32:35) Early detection and prevention (35:05) Conclusion