SAG-AFTRA

Author: SAG-AFTRA

Hosted by National Executive Director & Chief Negotiator Duncan Crabtree-Ireland.
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Language: en

Genres: Business News, News, TV & Film

Contact email: Get it

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Why Unions Need to be Part of the A.I. Conversation
Thursday, 22 January, 2026

Duncan Crabtree-Ireland sits down with journalist Matt Belloni from Puck at CES in Las Vegas for a no-holds-barred conversation about the future of A.I. and entertainment. Matt asks the tough questions: Why should A.I. companies care what unions think? How is artificial intelligence reshaping creative work? What happens if there's another strike? Duncan breaks down what SAG-AFTRA won in 2023, what's at stake in the upcoming February negotiations, and why the distinction between humans and A.I. algorithms really matters. They tackle studio deals with OpenAI, deepfakes, synthetic performances, and whether the unions are playing defense or leading the charge. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.