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Author: SAG-AFTRA

Hosted by National Executive Director & Chief Negotiator Duncan Crabtree-Ireland.
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Language: en

Genres: Business News, News, TV & Film

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What Actors Get Wrong About Commercial Auditions
Thursday, 25 September, 2025

For many actors, commercials are a vital part of building and sustaining a career. But the world of commercial casting can sometimes feel like a mystery. There are differences from theatrical casting, and the skills that book a commercial aren’t always the same ones that land a film or television role. To help break it all down, we’re joined by highly regarded casting director Alyson Horn. Alyson is the founder of AHC Casting in Los Angeles. She explains how commercial casting really works, why the skills that book commercials aren’t always the same ones that land film and TV roles, and the most common misconceptions about commercial work that actors bring into the audition room. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.