SAG-AFTRA

Author: SAG-AFTRA

Hosted by National Executive Director & Chief Negotiator Duncan Crabtree-Ireland.
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Language: en

Genres: Business News, News, TV & Film

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The Digital Replica Rules Every Commercial Actor Needs to Know
Thursday, 5 February, 2026

SAG-AFTRA's 2025 commercials contracts delivered groundbreaking A.I. provisions, but what do they actually mean for you? Tracy Hyman, Executive Director of Commercials Contracts, and actor and negotiating committee member Nicole Cyrille break down exactly how digital replicas and synthetic performances work, when you need to give consent, how you get paid and what guardrails are in place to protect you. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.