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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business ownAuthor: Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? Whats the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what Im doing is working? Welcome to "Stop The Scroll a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidis strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business?How do I start social media marketing?What are essential strategies for Effective Social Media MarketingWhat are some Top Social Media Trends to Shape Your StrategyWhat are social listening tools and how do I use them to understand my audience?Exploring the Advantages of Social Media for BusinessesHow can you Leverage the Many Benefits of Social Media for Business GrowthStorytelling Techniques That Captivate Social Media UsersThe Art of Storytelling in MarketingCreative Social Media Content Ideas to Refresh Your Feed Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills
Episode 89
Sunday, 8 March, 2026
What if the numbers you’ve been obsessing over are the ones that matter the least?In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue. We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conversation is a solid reminder that social media should be a supporting factor in your business goals, and not distract you from them. If you’ve ever looked at someone else’s engagement and wondered if you’re behind, this episode will help you refocus on what really moves the needle and how to create content that leads to connection, trust, and ultimately, clients. Episode Highlights:Why followers, likes, and comments are considered vanity metricsWhy going viral does not always mean reaching the right audienceThe importance of creating content with purposeHow to use calls to action that match your audience’s stage of awarenessHow to stop chasing validation and start posting for outcomesResources & Mentions:Follow Heidi on InstagramJoin the waitlist for Heidi’s upcoming masterclassSubscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!Drop a question or a review! We love getting feedback from our listeners!Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com
