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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business ownAuthor: Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? Whats the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what Im doing is working? Welcome to "Stop The Scroll a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidis strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business?How do I start social media marketing?What are essential strategies for Effective Social Media MarketingWhat are some Top Social Media Trends to Shape Your StrategyWhat are social listening tools and how do I use them to understand my audience?Exploring the Advantages of Social Media for BusinessesHow can you Leverage the Many Benefits of Social Media for Business GrowthStorytelling Techniques That Captivate Social Media UsersThe Art of Storytelling in MarketingCreative Social Media Content Ideas to Refresh Your Feed Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The 2026 Reset: Building Consistency Without Burnout
Episode 86
Sunday, 18 January, 2026
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:You don’t need to do more this year. You need to do what you can repeat.In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership. If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. Episode Highlights:How to pick anchors for your year (not a mile-long goal list).What consistency is and is not. How to simplify marketing with your minimum viable. Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again).Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data.Resources & Mentions:Campaign SubstackLeading Lady Business Hub (ask me how to get a free month!) Schedule a call to work with usSchedule a 90 minute strategy session with us. Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!Drop a question or a review! We love getting feedback from our listeners!Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com
