 |
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business ownAuthor: Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? Whats the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what Im doing is working? Welcome to "Stop The Scroll a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidis strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business?How do I start social media marketing?What are essential strategies for Effective Social Media MarketingWhat are some Top Social Media Trends to Shape Your StrategyWhat are social listening tools and how do I use them to understand my audience?Exploring the Advantages of Social Media for BusinessesHow can you Leverage the Many Benefits of Social Media for Business GrowthStorytelling Techniques That Captivate Social Media UsersThe Art of Storytelling in MarketingCreative Social Media Content Ideas to Refresh Your Feed Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent)
Episode 87
Sunday, 8 February, 2026
If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you.Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impossible. In this honest, real-time conversation, I’m sharing what I’m navigating too: the pressure to keep showing up, the exhaustion of trying to separate “Business Heidi” from the rest of me, and the reminder that you don’t have to be perfectly consistent to be effective.We’re talking about what it looks like to show up as a whole human, how to create content that builds trust (especially when you’re not at 100%), and a “low-energy marketing plan” you can lean on when your bandwidth is limited—but your business still matters.Episode Highlights:Why it’s okay to give yourself grace when your routines (and your motivation) fall apartHow to show up authentically without turning your platform into a soapboxWhy “behind-the-scenes” and honest content builds connection faster than polished perfectionThe mindset shift: every small action counts (even one Story, even one repurposed Reel)My “low-energy marketing plan” for staying visible without burning outWhy having a strategy + calendar makes consistency feel simpler (and less emotional)When it’s time to get help… and yes you can get help without outsourcing everythingResources & Mentions:Connect on InstagramFollow the campaign Follow the SubstackContact us to discuss our consulting services or a strategy callSubscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!Drop a question or a review! We love getting feedback from our listeners!Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com
