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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business ownAuthor: Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? Whats the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what Im doing is working? Welcome to "Stop The Scroll a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidis strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business?How do I start social media marketing?What are essential strategies for Effective Social Media MarketingWhat are some Top Social Media Trends to Shape Your StrategyWhat are social listening tools and how do I use them to understand my audience?Exploring the Advantages of Social Media for BusinessesHow can you Leverage the Many Benefits of Social Media for Business GrowthStorytelling Techniques That Captivate Social Media UsersThe Art of Storytelling in MarketingCreative Social Media Content Ideas to Refresh Your Feed Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How to Avoid Content Creation Burnout on Social Media
Episode 4
Sunday, 28 April, 2024
Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.Episode Highlights:The importance of having a content strategy with defined pillars or buckets.How to utilize tools and external resources to improve content creation efficiency.How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing. The importance of using content calendars and tools for efficient content management.Resources mentioned: CastMagicHire a UnicornLiz Wilcox Email Membership (Weekly templates!)Content Planner DownloadConnect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com
