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Marketing by DesignAuthor: Andy Milligan
Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Marketers: Know Your Worth and Stop Leaving Money on the Table | Casey Brown, Boost Pricing
Episode 155
Tuesday, 7 April, 2026
⚡️ START YOUR WEBSITE REDESIGN HERE:https://www.mmgdesign.net/visualswipefileCasey Brown has spent 25 years helping businesses stop leaving money on the table. She's the founder of Boost Pricing, author of Fearless Pricing, and her TED Talk on knowing your worth has been viewed over 4.5 million times.In this conversation, I got to sit down with Casey and dig into why so many marketers, freelancers, and founders chronically underprice their work, and what it actually takes to communicate value with confidence.We talked about the brain science behind why we fold during pricing conversations, the hidden cost of "Midwest nice," and practical structures anyone can build to stop discounting in the moment.This is one of those episodes I'll keep coming back to personally.🌐 Website: https://caseybrown.com/📕 Book: https://www.caseybrown.com/books💼 LinkedIn: https://www.linkedin.com/in/caseybrownboost/🏢 Boost Pricing: https://boostpricing.com/🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 - Intro02:30 - A TED Talk with 4.5 million views05:15 - Why we can't talk about our own value08:40 - The definition of selling that changes everything11:20 - When "no" feels like a personal attack14:00 - The startup trap that kills your pricing forever17:30 - Why being cheap makes clients trust you less21:00 - The cobbler's son problem for creatives24:15 - Selling yourself is actually your duty27:00 - What happens when you say no to the wrong work31:00 - The blind spot keeping you underpaid38:30 - Why Casey's real job title is confidence coach41:00 - The pricing feedback you never hear44:30 - The zip code trick that kills pricing fear50:00 - How Midwest Nice costs you real money53:00 - One rule to never cave on price again56:00 - Your amygdala is running your sales calls62:00 - Why pricing is more like poker than mathTEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.organd our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd
