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Marketing by DesignAuthor: Andy Milligan
Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)
Episode 164
Tuesday, 30 June, 2026
⚡️ High-Converting Websites Visual Swipe File:https://www.mmg.studio/visualswipefileMaxwell Miller is a marketer and designer at Chute Gerdeman who thinks differently about how brands actually win. In this episode, he breaks down why building preference through storytelling beats selling features every single time. We explore the gap between marketing and sales, why early-career marketers need a personal brand before anything else, and how in-person experiences create loyalty you can't manufacture online. Max also shares his research into auditory accessibility in retail, fragrance as a side hustle, and why violent action beats perfect planning. His philosophy is simple: as long as you don't quit, you can't fail.CONNECT WITH MAXWELL🌐 Website: https://www.chutegerdeman.com/💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/📸 Instagram: @maxmiller614🎵 Side projects: Local country band + experimental metal band in ColumbusCONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 - Intro01:47 - Podcast recommendations and the Columbus creator scene04:13 - Sensory retail experiences at luxury brands06:35 - Building a fragrance collection and side hustle08:59 - The Cadult market (designing for parents, not just kids)11:18 - Why smaller agencies stay plugged into Gen Z trends13:40 - Marketing is story, not features16:05 - Building personal brand vs relying on talent alone18:32 - Accountability and learning from failure23:11 - Violent action and moving despite uncertainty25:35 - Why in-person experiences will never go out of style27:58 - Launching Brands and Banter podcast from nothing32:51 - The Gist newsletter on retail optimism35:17 - Auditory accessibility research in retail environments40:00 - Career advice for early-stage marketersTEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org and COhatch: https://www.cohatch.com/mbd
