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Marketing by DesignAuthor: Andy Milligan
Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Tool-centric SEO, posting 16x daily threads, and founder talk with Steven Schneider of TrioSE
Episode 151
Thursday, 19 March, 2026
Get inspired by hundreds of the highest converting websites on the internet:https://www.mmg.studio/visualswipefileSteven Schneider has spent a decade in SEO, and his conclusion is direct: most businesses aren't doing SEO wrong — they're just missing the piece that turns traffic into leads.As Co-Founder and CEO of TrioSEO, Steven built his tool-centric SEO framework around one premise — find what your ideal customer is already searching for, build a free tool that solves that problem, and let the tool qualify the lead before anyone picks up the phone.In this episode, he walks through real case studies (including a business valuation calculator driving 2,500 monthly searches and 100+ MQLs), the keyword research process behind it, and why Threads is the platform entrepreneurs should be paying attention to right now.If your traffic is growing but your pipeline isn't, this is the episode that explains why.🌐 Websitehttps://trioseo.com/💼 LinkedInhttps://www.linkedin.com/in/schneis/🌐 Websitehttps://mmg.studio/💼 LinkedInhttps://www.linkedin.com/in/mmgdesign/📸 Instagramhttps://www.instagram.com/mindfulmilligan/TIMESTAMPS00:00 Intro02:07 How TrioSEO got started05:43 The exit, the pivot, and launching the agency11:33 Losing 60% of revenue in 48 hours13:04 Posting every day on LinkedIn for three years19:33 Why Steven posts 16 times a day on Threads22:49 What makes Threads different from every other platform28:50 What the lead magnet system actually is31:14 The business valuation calculator case study33:30 What happens after someone uses the tool37:39 Why SEO agencies keep getting blamed for a conversion problem50:21 The lead magnet funnel: Steven's hill to die on53:28 Where SEO ends and lead gen beginsTEAM🎙 Host — Andy Milliganhttps://www.linkedin.com/in/mmgdesign/🎥 Production — MMG Designhttps://mmg.studio/🤝 Powered by — AMA Columbushttps://amacolumbus.org/and our friends at COHATCH (Get 2 free weeks of premium coworking, on us)https://www.cohatch.com/mbd
