Beyond the Bottom Line with Bert Miller

Author: Bert Miller

In this podcast series, Bert E. Miller connects with leaders across categories to discuss their proudest achievements, their greatest challenges, and where they focus their energy each day. Tune in for countless valuable lessons that can be applied to todays World of Work. With over 25 years of leadership experience in the talent access arena, Bert currently serves as CEO of Protis Global and ace Talent Curators, and was former President & CEO of MRINetwork, a network-centric recruitment organization that offers consulting, training, contract staffing, and community building to over 325 search firms worldwide. Berts expertise in search and recruitment dates back to 1995 when he co-founded Protis Global, an award-winning search and recruitment firm specializing in the CPG sector focusing on Food, Food Tech, Beverage, Cannabis, Pet, and automation verticals. Protis Global has built some of the most iconic brands in the space including Red Bull North America, Diageo, and Hostess.
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Building Premium Brands Through Family Values | Scott Northcutt, Bacardi
Episode 4
Wednesday, 12 February, 2025

In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.Scott reveals how Bacardi, still completely family-owned, uses the original 1862 yeast strain and keeps its recipe under lock and key - known only to two people. Learn how this commitment to quality drives everything from innovation to talent development.💡 QUOTABLE MOMENTS: "Quality is personal to the family. If something isn't right with that profile, we will destroy the whole thing rather than ship something that doesn't meet our standards." - Scott NorthcuttEPISODE HIGHLIGHTS: 00:00 - Introduction & Welcome 00:07 - Changing Consumer Behaviors Post-2020 02:28 - Innovation in Non-Alcoholic Beverages 04:35 - Bacardi's Mission: Making Moments Matter 06:52 - Premium Brand Portfolio Management 09:01 - Building Performance Culture 13:24 - Leadership Development Programs 15:30 - Creating High-Performance Teams 17:33 - Communication Strategies 19:30 - Future Vision & Industry Trends🔑 KEY INSIGHTS:How Bacardi maintains quality while innovating for new consumer trendsThe unique approach to managing premium brands like Grey Goose, Patron, and Angels Envy.Building a performance culture while preserving family valuesLeadership development strategies including Harvard Business School partnershipImplementing radical candor in a family-oriented business💼 ABOUT SCOTT NORTHCUTT: With over 15 years at Bacardi, Scott has been instrumental in developing the company's talent strategy and cultural evolution while maintaining its family-owned values and premium brand positioning.🔗 CONNECT WITH US: ► Subscribe to Beyond the Bottom Line: https://podcasts.apple.com/us/podcast/beyond-the-bottom-line-with-bert-miller/id1542810489► Follow Bert Miller: https://www.linkedin.com/in/bertmiller/► Visit Protis Global: www.protisglobal.com► Connect with Scott: https://www.linkedin.com/in/scott-northcutt-838315125/#BeyondTheBottomLine #Leadership #Bacardi #SpiritsIndustry #FamilyBusiness #Innovation #CorporateCulture #PremiumBrands #TalentDevelopment