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Do Good WorkDo Good Work is not a label but a way of living. Author: Raul Hernandez Ochoa
Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in ones own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. Youll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where well dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't
Episode 337
Tuesday, 22 September, 2026
In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his early survival-mode years—keeping headcount lean, fearing payroll, and carrying the business himself—with his shift toward intentional growth, leadership hiring, and asking what the business is “called to do” beyond his personal identity. Phil shares how meaning emerged through employee wins and patient outcomes, shaped by his Catholic faith and a focus on human dignity, which he frames as serving “souls,” not “lives” or “belly buttons.” We also unpack why the healthcare system functions as “sick care,” why big players can’t structurally reduce costs, and how Northwind aims to scale high-touch, waste-removing, outcomes-driven care.01:13 Founder Mindset Shifts02:18 Early Hiring and Survival06:24 Finding Meaning in Work10:25 Planning Beyond Survival13:10 Belief and Big Bets14:42 Stewardship and Scaling20:04 Separating Identity from Business22:08 Is Growth Always Right26:46 Leading in the Tension30:06 Human Flourishing Thesis34:01 Fixing Sick Care at Scale39:14 Human Dignity in Healthcare42:49 Defining a Human SoulConnect with Phillip: • Northwind https://www.northwindhealth.comPersonal website: https://www.phillipberry.comphil.berry@northwindhealth.comConnect with Raul: • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
