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Building While FlyingAuthor: The Sasha Group
Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuks agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth. Building a business isnt linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and were built of people with entrepreneurial experience and empathy. Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing. On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business. Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship. Thanks so much for flying with us. Were glad youre on this journey, too. Make sure you subscribe so you dont miss our weekly episodes. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Creating a Plant-based Hair Care Company That Doesn’t Use the Usual Chemicals - Tanya Perkins, Founder of The Refig
Episode 112
Thursday, 31 August, 2023
Tanya Perkins is the founder of The Refig. The Refig is a plant-based hair care company without compromise. After finding out about an auto-immune condition, she needed hair care that didn’t have certain chemicals. She ended up making her own formula after being unable to find any. Once one of her college friends found out, she discovered there was a huge demand for her innovative hair care. In this episode of the Building While Flying podcast, Tanya joins Maribel Lara to talk about her journey to creating this company. She gives insight into its birth, finding the right partners, and encouraging change in behavior. In-flight topics: Birth of the company Creating accompany off a need Waiting for the right partner formulation Changes that were part of her journey How she makes time for this with all her other endeavors …and more! Connect with Tanya: Tanya’s LinkedIn: https://www.linkedin.com/in/tanyaperkins The Refig Website: https://therefig.com/ The Refig Instagram: https://www.instagram.com/the_refig/
