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Angle on Producers with Carolina GroppaAuthor: Carolina Groppa
ANGLE ON PRODUCERS spotlights producers from all corners of the entertainment industry to demystify the age old question: "What exactly does a producer do?". Join Emmy nominated producer Carolina Groppa as she gives you an honest glimpse into what it's like to walk in our shoes. Language: en Genres: Business, Careers, TV & Film Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Hannah Lux Davis - On Directing Ariana Grande, the Importance of Taste, and Working with Huge Artists
Episode 121
Tuesday, 18 November, 2025
Hannah Lux is a powerhouse music video and commercial director who's created iconic visuals for Ariana Grande, Demi Lovato, Katy Perry, Doja Cat, Nicki Minaj, and Lil Wayne. But her path to the director's chair wasn't traditional. Hannah shares her 20-plus-year journey in LA—from working as a makeup artist on set to directing Lil Wayne, Drake, and Future on "Love Me," which now has over 620 million views. We dive deep into the making of Ariana Grande's "Thank U, Next," the video that broke YouTube records with 50 million views in 24 hours, and how she navigated legal clearances, celebrity cameos, and a three-day shoot while pregnant. We also talk about why communication and people management are often harder than the creative work, how to balance an artist's brand with your own vision, and what it takes to be a consistently working director. xx CG AOP SUBSTACK 📫 Musings, Mixers, Workshops, and Exclusive Content https://angleonproducers.substack.com/ WATCH ON YOUTUBE JOIN THE AOP COMMUNITY 📸 Instagram: / https://instagram.com/carolinagroppa | https://instagram.com/angleonproducers 📱 TikTok: / https://www.tiktok.com/@carolina_groppa 👩🏻💻 LinkedIn: / bit.ly/2BqHs8L QUESTIONS ❔Answering your questions on Tuesdays in our newsletter! Submit here: anglonproducerspodcast@gmail.com
