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Your Digital Marketing Coach with Neal SchafferAuthor: Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How AI Forced Me to Rewrite My Entire LinkedIn Strategy
Episode 442
Tuesday, 6 January, 2026
Note: This is Episode 442, published January 6, 2026.You published a book, it hit #1, and the reviews were phenomenal. In the digital marketing world, that’s usually where you take a victory lap. But then the AI revolution happened. Over the last year, the fundamental ways we build relationships and create content on LinkedIn have shifted so dramatically that I knew a simple "tweak" wouldn't cut it.I’ve spent the last several months obsessively updating Maximizing LinkedIn for Business Growth to reflect the 2026 landscape. This isn't just a minor update—it's a 70% expansion featuring five entirely new chapters. In this episode, I’m pulling back the curtain on the exact strategies I added to help you stay visible, professional, and profitable.Tune in to discover:The AI "Ask Neal" Framework: My exact process for creating AI content that actually resonates with humans.The CRM Solution: Why your LinkedIn inbox is a "black hole" and how to fix it with a personal CRM system.Paid vs. Free: A definitive breakdown of when you should pay for Premium and when you should save your money.Evergreen ROI: Real-world case studies of professionals who turned simple profile optimizations into five-figure income shifts.Key Highlights:[03:25] The Decision Tree: How to choose between LinkedIn Free, Premium, and Sales Navigator.[04:40] Content Formats: Why some "tried and true" posts are now being deprioritized by the algorithm.[05:55] Beyond Robotic AI: Using headshot generators and LLMs to enhance—not replace—your personal brand.[07:20] The DM Epiphany: Why your next big opportunity is likely already buried in your inbox.[13:10] Expert Endorsements: Why industry leaders like Joe Pulizzi and Jon Ferrara consider this a "Masterclass."Links:Order the New Expanded Edition: [https://nealschaffer.com/maximizinglinkedinamazon]Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
