CannaBiz Conversations

Author: CannaBiz Conversations, Hosted by Sean Welsh, Produced by Jeff Hill

Explore groundbreaking insights and executive thought leadership in the cannabis industry with our exclusive podcast series. Stay informed, inspired, and ahead of the curve with CannaBiz Conversations - the first podcast for executive thought leadership in the cannabiz. 
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Language: en

Genres: Business, Education, Entrepreneurship, How To

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502 - Cassie Tomaselli's Journey in the Cannabis Industry
Episode 46
Wednesday, 11 February, 2026

Welcome to the second episode of Season 5 of the Cannabiz Conversations podcast! In this episode, host Sean sits down with Cassie Tomaselli, the founder of Tomaselli Media and a PR extraordinaire in the cannabis industry.Cassie shares her incredible journey into the cannabis space, starting from her early days in trade journalism to becoming a marketing director for one of Ohio's first level one operators. She discusses the evolution of the cannabis industry, the challenges and opportunities in emerging markets, and the importance of thought leadership and public relations.As an entrepreneur, Cassie also introduces us to her innovative project, The Green Room, a membership program designed to help cannabis professionals enhance their visibility and media presence.Join us as we explore the complexities of the cannabis industry, the significance of community support, and the future of cannabis as Cassie prepares for motherhood.Don't forget to check out our sponsor, Hephaestus, the house of automation, for all your pre-roll production needs!Timestamps:00:00 - Introduction00:55 - Cassie's Origin Story02:43 - The Evolution of the Cannabis Industry06:45 - Marketing in an Emerging Market10:17 - The Green Room26:32 - Hot Hits Segment30:24 - Cassie's Thoughts on Parenting and CannabisLinks:Hefestus: Hefestus-Tech.comIf you enjoyed this episode, please like, share, and subscribe for more insightful conversations in the cannabis space!Subscribe and share this episode with someone who loves the CannaBiz!