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Successful Associations TodayAuthor: Mary Byers
Associations today face intense pressures that threaten their continued relevance. Operating as you've traditionally done for the last 10, 20, or more years is not a viable option. Gone are the days when members would automatically renew. Today individuals expect value in return for membership. Why shouldn't they? They have a higher demand on their time and more choices on how and from whom they can obtain information due to rapid advances in technology, competition, and social networking. Mary Byers takes a bold, no-nonsense look at the realities of today's marketplace and what it will take for associations to prosper moving forward. She addresses not only the challenges associations face but the actions essential to a thriving future. Successful Associations Today is an interview series with host Mary Byers, CAE. Mary Byers helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she's worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future. Language: en Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Arlene Pietranton - Creating an Innovation Culture | Ep #66
Episode 66
Wednesday, 15 December, 2021
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We're talking about the most important aspects of creating an innovation culture for an association -- a culture that enables us to deliver the best value for members. It begins with a question ... how can we make this better? Sometimes it means we grow this or move that. Sometimes it's incremental and sometimes revolutionary when things need to transform. And sometimes it's an opportunity to be proactive -- to rethink, reformulate, reshape in response to disruption. Regardless, associations need to be an innovative, collaborative environment, able to navigate change across these different perspectives. Listen in to learn how ASHA has developed such a culture. Please click the button to subscribe so you don't miss any episodes, and leave a review if your favorite podcast app has that ability. Thank you! Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites. © 2021 Mary Byers
