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The BookMachine Podcast: Conversations in PublishingAuthor: BookMachine
The BookMachine Podcast: Conversations in Publishing shines a light on the unsung heroes of the publishing industry, sharing the career journeys of inspiring people across all departments. Hosts Gavin and Gemma will guide you as we speak with brilliant guests and explore topics of interest to publishing professionals, industry hopefuls and anyone interested in what goes on behind the pages. Language: en-gb Genres: Arts, Books, Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Audio Stories Build Literacy with Carla Herbertson, Co-Founder of Small Wardour
Episode 6
Wednesday, 17 December, 2025
Why audio matters for young readers and how it can empower children’s literacy and critical thinking. In this episode, we are joined by Carla Herbertson, former BBC children's radio producer and co-founder of Small Wardour. Carla is a passionate advocate for accessibility, literacy and the power of audio to bring stories to life. She talks about why kids audio is booming, how publishers can build creative multi-platform story worlds, and what the industry must do to engage children where they are. Carla also shares the story behind Bust or Trust, the hit investigative mystery podcast teaching media literacy to 7 to 11 year olds, and explains why audio can be a vital first step in helping children become confident, joyful readers.BookMachine Creative AgencyMarketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution. BookMachine CampusFind the knowledge, inspiration and connections to thrive in the publishing world.BookMachine Creative AgencyMarketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
