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The DealMachine Real Estate Investing PodcastAuthor: David Lecko, Ryan Haywood
Welcome to the DealMachine Podcast, where we help you get more out of your wholesaling business by showing you whats working around the country. We talk to real estate investors who are actively closing deals right now. Youll hear how they generate leads, what their marketing costs look like, how they comp properties, and what their assignment fees actually are. Cold calling. Direct mail. SMS marketing. Dispositions. Hiring. Scaling. We focus on whats producing revenue in todays market and what isnt. If youre already wholesaling, this will help you tighten your process, improve your margins, and make smarter decisions. If youre newer, this gives you visibility into what the business looks like once its working. Youll understand the numbers, the systems, and the mistakes to avoid before you scale. The goal is simple: more predictable deals and a stronger operation. Subscribe and leave us a review! Start a free trial of DealMachine: https://www.dealmachine.com/pod Language: en Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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563: Spending $1M Per Month On Real Estate Marketing?!
Episode 563
Friday, 17 July, 2026
Damon Lines runs Sellers Advantage, a Southern California wholesaling company that spends over $1 million a month on real estate marketing. In this episode, he breaks down how that budget gets split across TV, radio, billboards, mail, and PPC, and why some channels lose money for months before they pay off. He also shares what building a 23-person team taught him about scaling marketing without losing control of the results. KEY TALKING POINTS: 0:00 - An Overview Of Damon Lines' Business 0:46 - Branding Across Markets 1:51 - How The Partnership Formed 6:53 - The Foreclosure Auction Model 12:45 - Selling The Company & Going Direct-To-Seller 14:57 - TV Costs & Marketing Mix 20:41 - Team Structure 22:09 - Scaling Too Fast & Systems 26:50 - Fox Appearances & LA Market 31:01 - What Buyers Do With Deals 34:58 - Damon's Investing Strategy 39:57 - Advice For Beginners 41:42 - Where To Find Damon 43:54 - Outro LINKS: Instagram: Damon Lines https://www.instagram.com/damonlines/ Website: Sellers Advantage https://www.sellersadvantage.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
