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Creative Agency Success ShowAuthor: Summit Virtual CFO by Anders
Has your business scaled beyond 1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hostsJamie Nau, Director Virtual CFO, and Jody Grunden, Partner at Anders CPAs Advisorsinterview special guests to share knowledge in the digital and creative agency industry, as well as Jodys experience as a service-based business owner and entrepreneur. Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Half Your Marketing Budget Feels Wasted (And How to Fix It) with Jeff Greenfield
Tuesday, 24 February, 2026
When leads feel inconsistent and results do not match the spend, the problem is rarely effort. The problem is visibility, measurement, and knowing what actually drives growth.In this episode, Jeff Greenfield, CEO of Provalytics, breaks down why so many service-based businesses feel like half their marketing budget is wasted. You hear clear explanations around marketing measurement, attribution, GA4 limits, impressions versus clicks, full-funnel marketing, privacy-driven data loss, AI-driven buyer journeys, and how attention, awareness, and timing impact revenue. The focus stays on fixing what feels broken so your marketing spend works harder.Key takeaways:Clicks do not tell the full story. Last-click attribution hides the real impact of awareness, impressions, and upper-funnel marketing.Attention comes before conversion. You learn how marketing dollars first create attention and awareness before leads.GA4 shows behavior, not influence. Understanding what Google Analytics actually measures helps prevent bad budget decisions.Impressions matter more than most teams think. Tracking impressions over time reveals patterns that clicks alone will never show.Better measurement protects profit. Clear attribution helps you invest in the channels that truly move revenue.Tune in to the full episode of ▶️Why Half Your Marketing Budget Feels Wasted (And How to Fix It) with Jeff Greenfield.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO by Anders website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Jeff Greenfield: "Most marketing decisions break because finance and marketing are looking at two different sets of numbers."-Jody Grunden: "Business owners worry that focusing on one offer might hurt their brand but clarity often matters more than variety."Jeff Greenfield is the CEO of Provalytics, a privacy-first attribution platform helping marketers prove impact in a post-cookie world. With over two decades in the industry, Jeff built one of the first multi-touch attribution (MTA) platforms, driving 15–25% ROI growth for major global brands. As shifting privacy laws upended traditional tracking, he saw the need for AI-driven, compliant solutions and launched Provalytics in 2022. Today, his team empowers marketers to make smarter budget decisions with accurate, future-proof insights. Website: https://provalytics.com/ LI: https://www.linkedin.com/in/jeffgreenfield/ https://www.linkedin.com/company/provalytics/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, the podcast dives into essential financial strategies for scaling creative agencies. Website:
