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MarTech Podcast // Marketing + Technology = Business Growth  

MarTech Podcast // Marketing + Technology = Business Growth

Author: I Hear Everything

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, youll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that theyve learned along the way.
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Language: en

Genres: Business, Careers, Marketing

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iTunes ID: Get it


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This AI Trend Is A Lie
Episode 2334
Thursday, 16 October, 2025

AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current forecasting technology remains an imperfect science for predicting sales outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 

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