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MarTech Podcast // Marketing + Technology = Business GrowthAuthor: I Hear Everything
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, youll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that theyve learned along the way. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI hype in MarTech justified?
Episode 2398
Friday, 20 March, 2026
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologies using smart pixels and API integrations, account-based measurement approaches that reveal 3x more website visitors than industry standards, and AI-powered decision engines that can generate media mix recommendations in seconds based on cost-per-engagement metrics across channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
