MarTech Podcast // Marketing + Technology = Business Growth

Author: I Hear Everything

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, youll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that theyve learned along the way.
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Language: en

Genres: Business, Careers, Marketing

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The marketing tactic everyone's sleeping on right now
Episode 2378
Friday, 23 January, 2026

Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail campaigns based on digital events like cart abandonment, and QR code attribution systems that deliver 5% average conversion rates with personalized landing pages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.