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The True Craft PodcastAuthor: Small Batch Standard
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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E126: Marketing Strategy vs. Execution with Warren Bondi of Wood Foot Beer Co. and Beer Marketeers
Episode 127
Friday, 20 March, 2026
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we sit down with Warren Bondi, the co-founder of Wood Foot Beer Co. in Fort Walton Beach and the founder of marketing agency Beer Marketeers. With a background spanning from stocking shelves for major distributors to serving as a fractional Chief Marketing Officer, Warren brings a unique 360-degree perspective on how to move product in craft today. Highlights include: Why small systems (like a five-barrel brewhouse) allows greater control without distribution headaches How multi-day events and pop-ups drive massive sales through community experiences Why you should stop "boosting" your posts and start using an Ads Manager to see real results Whether you are struggling with a "quiet" brand or trying to decide if table service is ruining your reviews, this conversation is filled with tips and tricks for the modern brewery. Visit the Wood Foot Beer Co. website: https://woodfoot.beer Follow them on Instagram: @woodfootbeer Visit the Beer Marketeers website: https://www.beermarketeers.com Follow them on Instagram: @beermarketeers
