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Digital and Social Media Sports PodcastAuthor: Neil Horowitz
A bi-weekly podcast focused on sports business, with a bent toward digital/social media, fan development, revenue generation, and innovation. Featuring interviews with top leaders and practitioners in the space. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 334: Justin Whiting of North of Normal (ex-GoPro and Adidas) on Brand Storytelling, Polish vs. Authenticity, Creator-Powered Campaigns, and Why AI Can’t Replace Creative Taste
Monday, 26 October, 2026
Watch or listen to episode 334 of the Digital and Social Media Sports Podcast, in which Neil chatted with Justin Whiting, Co-Founder, North of Normal. Justin discusses why promising a client a viral video means gambling with your reputation, how GoPro scaled athlete and fan content years before the creator economy had a name, why your content should still look like your brand with a thumb over the logo, why some of a campaign’s coolest content gets shot on a phone between takes, when a club needs an agency for spike content instead of its in-house team, why Red Bull content never feels like an ad, why AI makes authenticity more valuable in sports, why young creatives should learn the long way first, and more. 96 minute duration. Listen on Apple, Spotify and YouTube Try Skipper, the AI tool trained on 13+ years of knowledge shared on this podcast.
