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The Fractional CMO PodcastAuthor: The Fractional CMO Podcast
The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus Wurth
Episode 13
Sunday, 1 March, 2026
In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. Qantas vs British Airways.From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.Because brand isn’t what you say. It’s what people believe.Connect with Joshua on LinkedInhttps://www.linkedin.com/in/joshuacilento/Connect with Angus on LinkedInhttps://www.linkedin.com/in/angus-wurth-cmo/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant
