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SaaS Backwards - Reverse Engineering SaaS SuccessAuthor: Ken Lempit
Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing thats working, and lessons learned from things that didnt work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Groups president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 192 - Why SaaS Growth Now Starts After the Sale
Episode 9
Friday, 27 March, 2026
Send us Fan MailGuest: You Mon Tsang, Co-Founder & CEO of ChurnZero -- In this episode of SaaS Backwards, Ken Lempit talks with ChurnZero co-founder and CEO You Mon Tsang about why retention and expansion are becoming core drivers of SaaS growth, not just post-sale activities. As investors put more weight on metrics like NRR and GRR, founders need to rethink how they build and scale their companies. They discuss why customer success should be designed into the product and operating model from the beginning, and why too many companies still underinvest in their existing customer base. The conversation also explores how AI is reshaping customer teams—removing low-value work while making teams more strategic—and why trust, proof of ROI, and customer context are critical in a crowded SaaS market. Key takeaways Retention is now a primary driver of SaaS growth. Customer success needs to be built in early, not added later. AI is most valuable when it enhances human decision-making. Strong customer context leads to better outcomes and expansion. Trust and proof matter more than ever in the AI era.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.🔗 Get a Free Messaging & Conversion ReviewWe’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.And the best part?💡 It’s completely free.No commitments, no pressure—just actionable advice to help you book more demos.Your next demo is just a click away—claim your free review now.
